SEARCH ENGINE OPTIMIZATION - SEO - INTERNET MARKETING
- USA - World
not about having a web site. It's about having a successful web presence. Building
a successful web site can be seen as a three stage process.
- Build the Website. (web design - brochure
2 - Get the Traffic. (search
engine optimization - Internet marketing)
3 - Sell You Stuff. (Shopping
cart - order system)
of dollars are wasted on web design each year.
You built your website but no one visits? If your traditional business market
is shrinking - why not invest in a share of the growing virtual market?
do this and compete you need to go to the second stage - you need search
traffic, no buyers of your product. Why spend thousands on a shopping cart no
one will visit? Many website owners become disenchanted by spending a lot of money
on ecommerce shopping carts only to find no customers buying or worse yet not
2 is a necessary evil. Skipping the SEO stage can result in a negative ROI - return
on investment. Traffic is necessary to get a positive ROI. Second stage expense
should be no less than the 3rd stage expense, and search
engine optimization should be budgeted throughout the year and the life of
development investments can make sense. Invest your web development money.
Get a return on your investment at each stage of your website development life
in stage two will provide a positive ROI for stage two ... but also reap a quality
ROI on the shopping cart / e-commerce investment
of stage 3.
by Ted Fish of 5Fish Inc.
Providing Victoria Web
Design, Victoria Internet
Marketing and Canada Search
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