Search Engine Optimization
engine optimization is a process. It is not a one-time or one-day event. It is
continual and should be gradual. 5Fish receives hundreds of emails per day with
promises of SEO success. Search engine optimization requires knowledge, patience
and time. Linking is a large part of search engine optimization. Be wary of linking
companies. 5Fish has many quality directories, all of which are edited by humans.
We try to weed out the spammers and create directories that are useful for the
visitor, but which also contain quality links. For example, sites which link to
& from our Canada Directory have
been investigated and those sites cheating, cloning, providing false information
or orphan link pages are not included or are removed from our directory. Of course
there are many reasons we reject links from our directory, because there are so
many ways to cheat when exchanging links. Less than 20% of all links traded remain
for a period of more than a year.
you are a company in Canada requiring search engine optimization, 5Fish can help.
We provide "white hat", honest on-site search engine optimization services
as well as quality linking strategies and software. We adhere to Google guidelines.
Please read the tips below.
Search Engine Optimization Tips
wary of SEO firms that send you email out of the blue.
I visited your website and noticed that you are not listed in most
of the major search engines and directories..."
Reserve the same skepticism
for unsolicited email about search engines as you do for "burn fat at night"
diet pills or requests to help transfer funds from deposed dictators.
one can guarantee a #1 ranking on Google.
of SEOs that claim to guarantee rankings, allege a "special relationship"
with Google, or advertise a "priority submit" to Google. There is no
priority submit for Google. In fact, the only way to submit a site to Google directly
is through our Add URL page or through the Google Sitemaps (Beta) program, and
you can do this yourself at no cost whatsoever.
careful if a company is secretive or won't clearly explain what they intend to
explanations if something is unclear. If an SEO creates deceptive or misleading
content on your behalf, such as doorway pages or "throwaway" domains,
your site could be removed entirely from Google's index. Ultimately, you are responsible
for the actions of any companies you hire, so it's best to be sure you know exactly
how they intend to "help" you.
sure to understand where the money goes.
Google never sells better ranking in our search results, several other search
engines combine pay-per-click or pay-for-inclusion results with their regular
web search results. Some SEOs will promise to rank you highly in search engines,
but place you in the advertising section rather than in the search results. A
few SEOs will even change their bid prices in real time to create the illusion
that they "control" other search engines and can place themselves in
the slot of their choice. This scam doesn't work with Google because our advertising
is clearly labeled and separated from our search results, but be sure to ask any
SEO you're considering which fees go toward permanent inclusion and which apply
toward temporary advertising.
sure you're protected legally.
sure you have a contract in writing that includes pricing. The contract should
also require the SEO to stay within the guidelines recommended by each search
engine for site inclusion.
are the most common abuses a website owner is likely to encounter?
common scam is the creation of "shadow" domains that funnel users to
a site by using deceptive redirects. These shadow domains often will be owned
by the SEO who claims to be working on a client's behalf. However, if the relationship
sours, the SEO may point the domain to a different site, or even to a competitor's
domain. If that happens, the client has paid to develop a competing site owned
entirely by the SEO.
illicit practice is to place "doorway" pages loaded with keywords on
the client's site somewhere. The SEO promises this will make the page more relevant
for more queries. This is inherently false since individual pages are rarely relevant
for a wide range of keywords. More insidious, however, is that these doorway pages
often contain hidden links to the SEO's other clients as well. Such doorway pages
drain away the link popularity of a site and route it to the SEO and its other
clients, which may include sites with unsavory or illegal content.
are some other things to look out for?
are a few warning signs that you may be dealing with a rogue SEO. It's far from
a comprehensive list, so if you have any doubts, you should trust your instincts.
By all means, feel free to walk away if the SEO:
links to their other clients on doorway pages
to sell keywords in the address bar
distinguish between actual search results and ads that appear in search results
ranking, but only on obscure, long keyword phrases you would get anyway
with multiple aliases or falsified WHOIS info
traffic from "fake" search engines, spyware, or scumware
had domains removed from Google's index or is not itself listed in Google
above information taken from Google
Information for Webmasters
Search engine optimization is a process. It is not a one-time or one-day event.
It is continual and should be gradual.